— CONTEXT
Bachelor's program project for the "Project Work within Interaction Design" course
— ROLE
UX/UI Researcher and Designer
— DURATION
3 months (2020-2021)
— TOOLS & SKILLS
Adobe XD
Miro
UX/UI Design and Research
The pandemic has significantly affected people's ability to engage in social activities and entertainment, particularly in the stand-up comedy community.
To address this problem, my group and I worked together to develop LICC, a live streaming website prototype that offers a safe and immersive experience for users to consume and produce entertainment, while still capturing the social atmosphere of a live performance with a live audience, even in the midst of the pandemic
As a UX/UI researcher and designer, my main responsibilities included identifying the needs and wants of users and developing a user-friendly interface that would provide an enjoyable and seamless experience for users.
What's out in the market?
I conducted a SWOT analysis to gain a better understanding of the top two competitors in Sweden. This analysis helped me identify their strengths, weaknesses, opportunities, and threats. Based on these findings, I was able to identify a gap in the market and determine what features were necessary to fill this gap.
With this in mind, we decided to implement several key features on our website designed to address the needs and wants of our target audience and to ensure that our platform would stand out from existing competitors.
• Livestream System🎬
Other stand-up platforms use third-party websites or apps like Zoom to have their livestream shows but it would be a more efficient process for the users if everything is in one place.
• Separate Accounts for Comedians and Viewers👨👩👦👦
This enables us to include various relevant features for each account type.
• Ticket Purchasing for On-site and Online Shows🎫
Similarly to the livestream feature, third-party websites are used for ticket sales and scheduling. Our goal is to provide all these services within one website.
Talking to the Target Group
We interviewed five participants who were regular performers and spectators of live stand-up comedy shows. Our goal was to understand the current issues they were facing and features they thought were most important to consider for our website.
From the info we collected, we determined that our target user would be the Comedian and the Spectator.
Brainstorm, Sketch, Iterate…
My main goal was to generate and prioritize features that both the comedian and spectator would need for their respective tasks such as the homepage, the live stream rooms, and the menu bar.
Wireframes & Prototypes
I began the design process by sketching out initial ideas on paper. However, due to the remote nature of the project, I decided to switch to digital drafts created directly in Adobe XD to make collaboration with the team more efficient.
Considering the time constraints of the project, I opted for a minimalistic design approach, prioritizing the key features and elements we wanted to highlight. Once the design structure was established, I created a mid-fidelity prototype and conducted usability tests to gather feedback and insights for future revisions.
Usability Testing
To ensure that our product was user-friendly and met the needs and expectations of our target audience, we conducted at least three usability tests with five participants during various stages of our project development. For each test, I created scenario-based tasks that focused on testing the product's effectiveness, efficiency, engagement, error tolerance, and ease of learning.
By doing this, we were able to gather valuable feedback from our users, which helped us identify areas for improvement. Based on the feedback, I made design changes and improvements to our product to ensure that it met the needs and preferences of our users, as seen below.
The promotion video I created for the website
An overview of the re-designed screens
Thanks for reading!
For any questions or even just a chat, contact me at lasin.meryl.ann@gmail.com or on my LinkedIn😁
